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Humor in Advertising
  • Language: en

Humor in Advertising

  • Type: Book
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  • Published: 2006-03-23
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  • Publisher: M.E. Sharpe

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Effective Radio Advertising
  • Language: en
  • Pages: 174

Effective Radio Advertising

To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.

The Use and Effect of Humor in Different Advertising Media
  • Language: en
  • Pages: 27
Advertising Promotion and Other Aspects of Integrated Marketing Communications
  • Language: en
  • Pages: 688

Advertising Promotion and Other Aspects of Integrated Marketing Communications

The eighth edition of Shimp’s market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21). Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Twenty years of women in magazine advertising
  • Language: en
Translation, Humour and the Media
  • Language: en
  • Pages: 288

Translation, Humour and the Media

Translation studies and humour studies are disciplines that have been long established but have seldom been looked at in conjunction. This volume looks at the intersection of the two disciplines as found in the media -- on television, in film and in print. From American cable drama to Japanese television this collection shows the range and insight of contemporary cross-disciplinary approaches to humour and translation. Featuring a diverse and global range of contributors, this is a unique addition to existing literature in translation studies and it will appeal to a wide cross-section of scholars and postgraduates.

Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications
  • Language: en
  • Pages: 674

Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications

  • Type: Book
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  • Published: 2000
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  • Publisher: Unknown

The fifth edition of Terence ShimpAEs market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever."

Humor in the Advertising Business
  • Language: en
  • Pages: 205

Humor in the Advertising Business

Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, Humor in the Advertising Business surveys the whimsical side of modern advertising. Great as a supplemental text in Advertising Principles, Copywriting, and Advertising Strategy courses.

Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications
  • Language: en
  • Pages: 589

Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications

The fifth edition of Terence ShimpAEs market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever."

Business Horizons
  • Language: en

Business Horizons

  • Type: Book
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  • Published: 1991
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  • Publisher: Unknown

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