This book treats headline writing as a craft that can be learned, a skill that can be honed and perfected. It examines in detail the basic elements of a headline and explains the best way to assemble them in order to write an arresting one. Sunil Saxena carefully examines the different kinds of headlines and the advantages and disadvantages of each style of writing. The book instructs the reader in the functions of a headline; the ways to write a headline; the different kinds of headlines;and the do’s and don’ts of headline writing. The author also focuses on writing headlines for the Internet, a skill that is essential in the age of new media and technology. All these have been taken from the Indian media.
Proven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include: A behind-the-scenes look at how news is made Complete guidelines to creating compelling messages Specific messaging formulae for building trust when the news is bad Step-by-step strategies for managing hostile or relentless questions Insider tips on how to identify and handle misleading questions An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.
Either you love them or you hate them, but everybody agrees on one thing—there's just nothing like a New York Post headline. Gathered here for the first time ever are the best of the best from the paper's two-hundred-year history. Whether outrageous or scandalous, laugh-out-loud funny or shocking, these classic headlines never fail to entertain. Headless Body in Topless Bar is the perfect book for any pop culture junkie and a hilarious tribute to the one-of-a-kind New York Post.
Seminar paper from the year 2008 in the subject English Language and Literature Studies - Linguistics, grade: 8 ECTS (out of 10), University of Groningen, course: M.A. "Euroculture: Europe in the Wider World", language: English, abstract: In this paper the headline of English-speaking newspapers and magazines has been studied as an independent and effective persuasive element of a text. In this paper I want to discuss, how susceptible are we to linguistic style? How profoundly can the impact of a message be enhanced by the manner in which it is written, assuming that one and the same thought can be expressed with different stylistic tools? The choice of words reflects not only differences in...
WITNESS TO MURDER A gang of masked gunmen murder a man right in front of reporter Olivia Brant. Now they're after her—the newswoman witness who won't rest until she gets her story. She's rescued in the nick of time by a six-foot-four former bodyguard, but Olivia hardly feels safe. She's certain Daniel Ash is connected to her investigation into the dead man's business dealings, but how? With no one left to trust, Olivia accepts Daniel's offer of shelter at his abandoned country house in rural Ontario. But the killers are not far behind, and determined that Olivia takes the evidence she's uncovered to her grave.
While on temporary duty with the US Army in Stuttgart, Germany, a fellow employee asked if I planned to take a side trip to the little village of Conques in south-central France to visit the Ste Foy Church. "The Ste Foy Church?" I asked. I had never heard about Ste Foy of Conques. All my life people had questioned me on the origin of my name since it was so unusual. I shared my aunt's name, but the family had no idea of the origin. More significantly, when I was 18 years old, living in the Philippines, I converted to the Catholic faith. The priest that baptized me told me that Foye was not a Christian name and I should select another name under which to be baptized. So imagine my surprise to find out years later that I had been given a saints name. I never made the trip to Conques, but I started collecting as much information as I could about Ste Foy. I fell in love with her story and decided to write this book for my granddaughter who shares my name.
Seib explores the many ways in which news coverage shapes the design and implementation of foreign policy. By influencing the political attitudes of opinion-shaping elites and the public at large, the news media can profoundly affect the conduct of foreign policy. Seib's text analyzes important examples of press influence on foreign affairs: the news media's definition of success and failure, as in reporting the 1968 Tet Offensive in Vietnam; how public impatience, fueled by news reports, can pressure presidents, as happened during the Iran hostage crisis of 1979-81; how presidents can anticipate and control news media coverage, as was done by the Bush administration during the 1991 Gulf War...
Everyone in the newsroom agrees that copy editors are the unsung heroes in the business who, until now, have never had a succinct and authoritative guide for on-the-job use. From counting the headline to line breaks, from decks to jumps, from editing numbers and photo captions to editing for organization, The Copy Editing and Headline Handbook is the complete source of essential information for the copy editor. Whether copy editing on a computer or on the printed page, for a newspaper or for a magazine, Barbara Ellis shows how to clean, organize, and proof copy like a pro. With special sections on libel, captions, forbidden words, job hazards, and head counts, as well as a section of the most commonly used symbols in copy editing and proofreading, the Handbook is essential for every copy editor's bookshelf.
Paul James is a man under the spotlight, often for all the wrong reasons. At age twenty-three, many people believe it's now time for the out-of-control Paul to grow up and kick his old party-boy ways which has given him the "ticking time bomb" stigma for so long. With all the potential in the world, Paul could find himself losing the one thing that got him to this point in the first place, the faith of his family, the respect of his friends, and most importantly . . . he could lose himself. One event will change the life of Paul James forever. With his dreams over and nothing to live for, the one thing that has criticised Paul for so long could turn into the one thing that will give him his big break and last opportunity to fulfill what the close people around him believe to be his destiny. However . . . There are more than a handful of people that wouldn't mind seeing Paul James fail in what will turn out to be one of the most controversial decisions New Zealand has ever seen.