This book treats headline writing as a craft that can be learned, a skill that can be honed and perfected. It examines in detail the basic elements of a headline and explains the best way to assemble them in order to write an arresting one. Sunil Saxena carefully examines the different kinds of headlines and the advantages and disadvantages of each style of writing. The book instructs the reader in the functions of a headline; the ways to write a headline; the different kinds of headlines;and the do’s and don’ts of headline writing. The author also focuses on writing headlines for the Internet, a skill that is essential in the age of new media and technology. All these have been taken from the Indian media.
Paul James is a man under the spotlight, often for all the wrong reasons. At age twenty-three, many people believe its now time for the out-of-control Paul to grow up and kick his old party-boy ways which has given him the ticking time bomb stigma for so long. With all the potential in the world, Paul could find himself losing the one thing that got him to this point in the first place, the faith of his family, the respect of his friends, and most importantly . . . he could lose himself. One event will change the life of Paul James forever. With his dreams over and nothing to live for, the one thing that has criticised Paul for so long could turn into the one thing that will give him his big break and last opportunity to fulfill what the close people around him believe to be his destiny. However . . . There are more than a handful of people that wouldnt mind seeing Paul James fail in what will turn out to be one of the most controversial decisions New Zealand has ever seen.
Proven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include: A behind-the-scenes look at how news is made Complete guidelines to creating compelling messages Specific messaging formulae for building trust when the news is bad Step-by-step strategies for managing hostile or relentless questions Insider tips on how to identify and handle misleading questions An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.
IN MARKETING What is the main difference between "pathetic" and "profitable?" A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket. Whether it's for your. .Web site .Yellow Pages ad .Sales Letter .Postcard .Marketing brochures .Newspaper or magazine ad .. the right advertising headline will attract, persuade and retain your most loyal, valuable customers. It's true. A great headline makes all the difference. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad's profitability by two, three, even five times. Finally, here is the worl...
WITNESS TO MURDER A gang of masked gunmen murder a man right in front of reporter Olivia Brant. Now they're after her—the newswoman witness who won't rest until she gets her story. She's rescued in the nick of time by a six-foot-four former bodyguard, but Olivia hardly feels safe. She's certain Daniel Ash is connected to her investigation into the dead man's business dealings, but how? With no one left to trust, Olivia accepts Daniel's offer of shelter at his abandoned country house in rural Ontario. But the killers are not far behind, and determined that Olivia takes the evidence she's uncovered to her grave.
This revised and updated edition of the Chronicle of Malaysia brings the full dramatic sweep of Malaysia's history up to date, taking the reader through the nation's first 50 years from the formation of Malaysia in 1963 all the way to 2013. It is packed with illustrated news stories covering hundreds of the nation's key social, political, cultural and sporting events. As a compendium of all aspects of Malaysian life, the book captures the mood of the day with a sense of vividness and immediacy. Concise, accessible articles—revised and rewritten to engage today's readers—are introduced by headlines and liberally illustrated with photographs and specially commissioned cartoons. The book is structured chronologically, with an average of eight pages devoted to each year beginning with a succinct summary of the year's key events. A host of themes are covered: not just the major political and economic events but also the human side of the Malaysian experience—sports, fashion, music, the arts, architecture, lifestyle, disasters, crime and the social scene. These combine to give readers the feel of each era of Malaysia's past and enables them to draw parallels with the present.
Either you love them or you hate them, but everybody agrees on one thing—there's just nothing like a New York Post headline. Gathered here for the first time ever are the best of the best from the paper's two-hundred-year history. Whether outrageous or scandalous, laugh-out-loud funny or shocking, these classic headlines never fail to entertain. Headless Body in Topless Bar is the perfect book for any pop culture junkie and a hilarious tribute to the one-of-a-kind New York Post.