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The Gower Handbook of Management
  • Language: en
  • Pages: 1253

The Gower Handbook of Management

The Gower Handbook of Management is widely regarded as a manager's bible: an authoritative, gimmick-free and practical guide to best practice in management. By covering the broadest possible range of subjects, it replicates in book form a forum in which managers can meet experts from a range of professional disciplines. This edition features 36 completely new chapters, 65 expert contributors - many of them practising managers and many of them new to this edition. All of the contributors are recognized authorities in their field.

Gower Handbook of Training and Development
  • Language: en
  • Pages: 442

Gower Handbook of Training and Development

An invaluable aid for today's training professional as they face up to the organizational challenges presented to them.

Project Governance
  • Language: en
  • Pages: 105

Project Governance

Ralf Müller's book provides a well-researched governance framework along with the best-practices, roles and responsibilities related to governance tasks. This concise text is an important guide for project and programme managers, those managers concerned with corporate governance such as risk managers and internal auditors, project sponsors and project board members, as well as academics researching in organizational and project performance.

Gower Handbook of Marketing
  • Language: en
  • Pages: 646

Gower Handbook of Marketing

This edition has been revised to include new chapters on subjects as diverse as relationship marketing and international marketing research. The 36 contributors are all acknowledged leaders in their chosen field, with practical experience of marketing.

Gower Handbook of Purchasing Management
  • Language: en
  • Pages: 389

Gower Handbook of Purchasing Management

This handbook covers the entire spectrum of purchasing, from policy and organization to systems, procedures and techniques. This third edition reflects recent developments in purchasing Europe-wide and covers TQM, EDI and environmental issues.

Gower Handbook of Quality Management
  • Language: en
  • Pages: 506

Gower Handbook of Quality Management

Drawing on the enormous experience and expertise of the contributors, who are all renowned in their fields. The third edition has been reorganized according to the well-known quality concept of Plan-Do-Check-Act, reflecting the way in which businesses should, ideally, be working if they are to achieve quality excellence. The text has been developed from its original leaning towards engineering to make it applicable for businesses in general.Each chapter provides sufficient information to enable managers to gauge the importance and usefulness of the subjects covered. The additions have made the third edition of the Gower Handbook of Quality Management even more useful than its predecessors.

Gower Handbook of Management Skills
  • Language: en
  • Pages: 430

Gower Handbook of Management Skills

This is practical book aimed at helping managers manage more effectively in the real world of business. The book is organized into three parts: managing yourself, managing other people and managing business. Part one deals with personal skills and includes chapters on self-development and information technology. Part two covers people skills such as listening, influencing and communication and the final part looks at finance, project management, decision-making, negotiating and creativity. Each chapter focuses on practical guidance and ends with a checklist of key points and suggestions for further reading.

Inside Accounting
  • Language: en
  • Pages: 158

Inside Accounting

Based on a study covering a one-year financial reporting cycle at a commercial subsidiary of a well-known scientific research organization, Inside Accounting examines how accountants and non-accounting managers construct their company's earnings. Addressing issues in both internal management accounting, such as budgeting, performance evaluation, and control, as well as external financial accounting, such as book keeping, monthly/year end accounts and auditing, David Leung focuses on how people classify transactions, make professional judgments and use computer software for accounting, and prepare for and facilitate the auditing process. He also looks at accountancy training and the impact of...

How to Measure and Manage Your Corporate Reputation
  • Language: en
  • Pages: 95

How to Measure and Manage Your Corporate Reputation

The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, both victims of their 'infectious history'. Terry Hannington provides a blueprint for effectively measuring and managing your reputation. That means understanding the difference between brand and reputation, the significance of the latter and how you get your reputation in the first place. This book shows you how to measure and understand stakeholder influence via reputation assessment research techniques and, once you have done that, how to build and manage a reputation management plan.

Gower Handbook of Customer Service
  • Language: en
  • Pages: 611

Gower Handbook of Customer Service

This new Gower Handbook covers an area of management that is now regarded as fundamental to the success of any organization, whether it is in the private or the public sector. A team of experienced professionals and practising managers have pooled their expertise to provide nearly 50 chapters of current best practice in all aspects of customer service management, making this a valuable addition to the renowned Gower Handbook series.